Cache Creek Casino Resort - Privacy Policy
Last Updated: October 29, 2024
Introduction
This Privacy Policy describes how Cache Creek Casino Resort ("Cache Creek", "we", "us" or "our") collects, uses, stores, and discloses your information when: (1) you access and/or use our websites, mobile applications, and other digital properties where this Privacy Policy is posted, including www.cachecreek.com ("Websites") and any services offered through the Websites ("Services"); (2) when you communicate with us in any manner, including by e-mail or telephone ("Communications"); and (3) and when we interact with certain third parties.
What Type Of Information Do We Collect?
Depending on how you interact with our Websites and Services, the nature of our Communications, and how we may interact with certain third-party partners, we may collect the following pieces of your information:
- Basic Identifying Information. Information you provide such as your full name, postal address, e-mail address, Cache Club Number, Membership PIN, phone number, account name, password, other similar identifiers.
- Device Identifier and other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers.
- Internet or Other Network Activity. Information such as your browsing or search history, and other information regarding your interactions with our Websites, emails, and advertisements.
- Geolocation Data. Information that permits us to determine your location so that we can determine the best Services for you.
- Booking Information. Information including reservations, number of guests, date of reservation and other details you may provide in connection with your reservation.
- Commercial Information. Information such as the nature of the Services, promotions, events, and amenities you've purchased or considered, and related information such as ticket information and acceptance of venue policies.
- Event and Amenity Information. Information related to your bookings of amenities we offer such as our spa or dining services, bookings of events, reservations for our golf course, and participation in other events such as hosted tournaments.
- Demographic Information. Information such as age, date of birth, and gender.
- Audio and Visual Information. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).
- Inferences. Information such as inferences drawn from or created based on the information identified above.
How Do We Collect Your Information?
We collect your information in three ways: (1) directly from you when you use our Websites, Services, and Communicate with us; (2) automatically using online technologies when you engage with our Websites, Services, and Communications; and (3) from our third-party partners.
- Directly from you. We collect information directly from you when you enter your information on our Websites, sign-up for an account with us, sign up to receive our newsletter, access our content, take a survey or a poll, enter a contest or giveaway, book reservations or enter into tournaments, use our Websites and Services, engage in Communications with us, or sign-up to receive emails, text messages, or certain other Communications from us.
- Automatically Using Online Technologies. When you visit our Websites, open or click on emails we send you or related Communications, or interact with our advertisements, we or other third parties may automatically collect certain information about you using online tracking technologies such as cookies, pixels, web beacons, software developer kids, and related technologies. For more information, see Cookies and Similar Online Tracking Technologies below.
- From Our Partners. We collect information from our third-party partners, such as brands, data analytics providers, marketing or advertising providers, fraud prevention service providers, and vendors that provide services.
Cookies and Related Online Tracking Technologies
We and our third-party partners use cookies, pixels, web beacons, software development kits, and other similar online tracking technologies to gather information about you when you use our Websites, interact with some of our Services, and engage with our Communications. Some of the online tracking technologies are used to maintain the security of our Websites, manage your account, prevent crashes, fix bugs, save your preferences, assist with basic Website functions, advertising, analytics, and other performance functions.
How Do We Use Your Information?
We use your information for a variety of purposes, including to:
- Provide our Websites and Services to You. We use your information to provide our Websites and Services to you, including to: (1) create and manage your account when you sign-up to use our Services; (2) facilitate your access and use of our Websites; (3) to book reservations (4) conduct ticket sales and manage ticketing to events; (5) conduct tournaments and contests; (6) send you notifications relating to your account and participation in our Services; (7) answer your Communications; and (8) perform other related business functions.
- Conduct Marketing and Promotions. We use your information to market our Services and products and services of our brand partners to you.
- Communicate with You. We use your information to engage in Communications with you, such as to respond to your requests, inquiries, issues, feedback, and to provide customer service.
- Market and Advertise. We use your information for marketing and advertising purposes, including sending marketing, advertising, and promotional communications to you by email, text message, push notifications, or postal mail. We also use your information to show you advertisements for Services and to administer our sweepstakes and other contests.
- Conduct Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Websites and Services. We also use your information to understand your interaction with our Websites, advertisements, Services, and our Communications with you. We also use your information to personalize your experience, to save you time when you visit our Websites and use our Services, to better understand your needs, and to provide personalized recommendations for our Services.
- Security and Fraud Prevention. We use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions. We also use your information to enforce our terms and procedures, prevent against security incidents, and prevent the harm to other users of our Services.
- Legal Obligations. We use your information to comply with our legal and regulatory obligations, to establish and exercise our rights, and to defend against legal claims.
- Business Functions. We use your information to support our core business functions, including to maintain records related to business management, loss prevention, collecting amounts owed, and identifying and repairing errors or problems in the Websites.
How Do We Disclose Your Information?
We may disclose or share your information with affiliated and non-affiliated third parties, including in the following scenarios:
- With your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through "click-through" agreements; when you accept the terms of use on our Websites; orally, either in person or on the phone; or by other means.
- In a Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
- To Non-Affiliated Third Parties. We may disclose or share your information with certain non-affiliated third parties to facilitate your access and use of our Websites, our Services, and to provide us with certain business functions, including but not limited to sharing your information with brand partners, internet service providers, advertising networks, data analytics providers, governmental entities, operating systems and platforms, social media networks, and service providers who provide us a service (e.g., customer service, auditing, marketing, debugging to identify and repair errors that impair existing intended functionality on our Websites, and/or protecting against malicious, deceptive, fraudulent, or illegal activity).
- For Legal Process And Protection. We may disclose or share your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply our agreements; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites.
Brand Partners and Promotional Events
We may offer events, giveaways, contests or other packages with other brand partners in joint marketing efforts. We may receive and share information with such brand partners in connection with such joint marketing efforts and our brand partner's use of such information shall be subject to such brand partner's own privacy policy.
How Do We Protect Your Information?
Although no system can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information.
How Long Do We Keep Your Information?
We keep your information for as long as is necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.
Links To Third-Party Sites
Our Websites and Services may contain links to third-party websites and services. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review.
Your Rights and Choices
Accounts
You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the Contact Us section below. We may require additional information from you to allow us to confirm your identity.
Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Communications
The following is information about how to opt out of receiving certain communications from, depending on means of delivery:
- E-mails. You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link or emailing us at the email address set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
- Phone & SMS Text Messaging. You can opt-out of receiving text messages or calls to your phone number at any time by: (i) for text messages, texting "STOP" in response to any text message you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt-out of calls.
Analytics
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.
Cookies and Tracking Technologies
The following disclosures relate to your rights and choices in connection with cookies and other tracking technologies:
- Do Not Track. Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. We do not currently monitor or take action with respect to "Do Not Track" signals. For more information on "Do Not Track," visit http://www.allaboutdnt.com.
- Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.
Please be aware that if you disable or remove tracking technologies some parts of the Service may not function correctly.
Children
Our Websites and Products are not intended for children under the age of 13. This includes any links to other websites that we provide for our convenience. We don't knowingly collect the information of children under 13 for any reason.
Changes To Our Privacy Policy
We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Policy.
Accessibility
If you require a copy of this Privacy Policy in an alternative format, please Contact Us.
Contact Us
If you have any questions or concerns and would like to contact us, please reach out to us by phone at 530-796-5343 or email comments@cachecreek.com
Our Commitment to Accessibility
Cache Creek Casino Resort is committed to making this website's content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please email our team at comments@cachecreek.com with "Disabled Access" in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.